A UX Audit for Easing the Customer Experience

We think of UX design as the mostly unseen force improving a visitor’s experience of a website, ultimately transitioning them to into a loyal customer. With that ethos in mind, we ran a UX audit for the mystery board game, Finders Seekers.

Utilizing their conversion rates, our primary concern was reskinning their checkout page. Simplifying it, making it intuitive and more aesthetically pleasing were our goals for making sure customers had a streamlined purchasing process. We then combed through the mobile version of the website for cohesiveness across the site. Our developers and designers worked together to ensure that no misaligned text hierarchy or ‘funky spacing’ detracted from customer’s experience. Finally, we verified all security measures across the site, ensuring security for Finders Seekers and their customers alike.