Procare Website
How a client’s UI/UX feedback turned into an illustrated, rhyming children’s book.
![Desktop monitor showing Procare website on the left, graphic showing branding elements on the right](https://anchoralpine.com/wp-content/uploads/2024/02/AnchorAlpine-Procare-01.png)
We built out the UI/UX experience for the Parent Engagement portion of our client’s website. We also provided a versatile illustration set, so they could apply the friendly graphics to their brand.
After mentioning their old-mascot who was lost in their recent rebrand, we offered to pull him out of retirement. We gave him a fresh look and a customizable wardrobe to be used across marketing pieces,
ProCare, a childcare management software, was so thrilled with Tucker, they asked us to create a promotional children’s book. To say it was a fun project, is an understatement.
Once published, we even did a field trip to the local aquarium to read Tucker’s story to the penguins; scroll to see some pics below (we are not kidding).
![Component sheet showing details of stylized penguin character](https://anchoralpine.com/wp-content/uploads/2024/02/AnchorAlpine-Procare-02.png)
![Component sheet showing details of stylized characters](https://anchoralpine.com/wp-content/uploads/2024/02/AnchorAlpine-Procare-03.png)
![Graphic element showing 2 moms, 2 children, and a cartoon penguin](https://anchoralpine.com/wp-content/uploads/2024/02/AnchorAlpine-Procare-04.png)
![Front cover of children's book about a penguin on the left, and open copy of the book on the right](https://anchoralpine.com/wp-content/uploads/2024/02/AnchorAlpine-Procare-05.png)
![Graphic element with text reading The Business of Child Care 2021](https://anchoralpine.com/wp-content/uploads/2024/02/AnchorAlpine-Procare-06.png)
![Laptop displaying Procare website on the left, tshirts in various colors printed with the Procare logo on the right](https://anchoralpine.com/wp-content/uploads/2024/02/AnchorAlpine-Procare-07.png)
![3 individuals sitting and interacting with penguins, while one reads a book about a penguin to them](https://anchoralpine.com/wp-content/uploads/2024/02/AnchorAlpine-Procare-08.png)