A fresh product animation and improved messaging for a management software solution seeking to organize its brand presence

Recast Software chose Anchor & Alpine to help evolve their brand; updating product logos, their messaging tone of voice, and most importantly, their website. Part of our website overhaul included creating way finding for divergent visitors, as well as creating an efficient and on-brand resource center.

Our in-house animator created an animation to showcase product workflow; a great tool to explain a powerful product in an efficient and user-friendly display.

Our final piece for Recast Software was the updated brand guide that encapsulates all of the branding and messaging work that we did into one document, which functions as a source of truth for anyone working with the brand.