Procare Website

How a client’s UI/UX feedback turned into an illustrated, rhyming children’s book.

Desktop monitor showing Procare website on the left, graphic showing branding elements on the right

We built out the UI/UX experience for the Parent Engagement portion of our client’s website. We also provided a versatile illustration set, so they could apply the friendly graphics to their brand. 

After mentioning their old-mascot who was lost in their recent rebrand, we offered to pull him out of retirement. We gave him a fresh look and a customizable wardrobe to be used across marketing pieces,

ProCare, a childcare management software, was so thrilled with Tucker, they asked us to create a promotional children’s book. To say it was a fun project, is an understatement. 

Once published, we even did a field trip to the local aquarium to read Tucker’s story to the penguins; scroll to see some pics below (we are not kidding).

What we did

Planned and executed informational Parent Engagement experiences

Created a custom landing webpage specifically for their conference

Provided an illustration system to be used across a brand’s website and marketing material

Refreshed brand’s retired mascot, creating a fresh Tucker template

Wrote and designed a children’s book

Industry

Tech / Child-Care

Year

2019

Component sheet showing details of stylized penguin character
Component sheet showing details of stylized characters
Graphic element showing 2 moms, 2 children, and a cartoon penguin
Front cover of children's book about a penguin on the left, and open copy of the book on the right
Graphic element with text reading The Business of Child Care 2021
Laptop displaying Procare website on the left, tshirts in various colors printed with the Procare logo on the right
3 individuals sitting and interacting with penguins, while one reads a book about a penguin to them

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