Procare Website
How a client’s UI/UX feedback turned into an illustrated, rhyming children’s book.
We built out the UI/UX experience for the Parent Engagement portion of our client’s website. We also provided a versatile illustration set, so they could apply the friendly graphics to their brand.
After mentioning their old-mascot who was lost in their recent rebrand, we offered to pull him out of retirement. We gave him a fresh look and a customizable wardrobe to be used across marketing pieces,
ProCare, a childcare management software, was so thrilled with Tucker, they asked us to create a promotional children’s book. To say it was a fun project, is an understatement.
Once published, we even did a field trip to the local aquarium to read Tucker’s story to the penguins; scroll to see some pics below (we are not kidding).