Anchor & Alpine has had a long and productive relationship with MarketDial. We’ve helped them with everything from the UX of their product, to the launch of their new website, and even data-science based Magic 8 Ball for their customers.
Their business is retail testing, and their cultural philosophy is “always be testing.” They wanted to bring this same outlook to their website, so we conducted in-depth user interviews with their top clients before we started design. Our UX researcher, Hannah Brewster, prepared the questions and processed the interviews so our team could focus on the real needs of their clients.
Once we got into design and development, we launched three competing homepages to do A/B testing on, and MarketDial was able to continue to refine their design and messaging post-launch.
MarketDial has been incredibly successful moving forward with their new website, creating ABM landing pages for a cohort of clients (and landing a sizable percentage of them!). They said about working with our team, “I truly value partnering with Anchor & Alpine due to their diverse design and technical skills and cost-effective approach. They designed and implemented a user-friendly website for MarketDial, empowering our team and exceeding expectations. Communication was excellent, and they delivered the project on time and under budget.”
At Anchor & Alpine, we pride ourselves on our proven track record of delivering exceptional results, exemplified by our successful long-term partnership with MarketDial. Specializing in retail testing, MarketDial has a philosophy to “always be testing,” which led us to conduct comprehensive user interviews, engage in A/B testing for homepage designs, and execute a client-focused strategy.
This approach not only exceeded MarketDial’s expectations but also led to the successful creation of Account-Based Marketing (ABM) landing pages, all while delivering the project on time and under budget.
This article appeared in the Fall/Winter 2023 issue of the Anchor & Alpine Magazine.
Always Be Testing
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