We are pleased to introduce our guest author, Compose.ly. We are partnering with Composely to provide our clients with additional copy and content services. Compose.ly is your go-to for blog writing, ebooks, and White Papers. Keep those Resource Centers moving and grooving with fresh content. Reach out to us if you’d like to know more about how Anchor & Alpine and Compose.ly can work for your next project.
When it comes to creating an effective content marketing strategy, search engine optimization or SEO is vital. It’s what helps you rank higher in search engine results, making it easier for your target audience to find you.
As a business owner, you already have a lot of responsibilities. If you don’t have the time or resources, producing high-quality, SEO-driven content in-house can be a challenge. Fortunately, you don’t have to do it alone. An SEO content writing service can manage the task for you and help you improve your performance.
What Is an SEO Content Writing Service?
An SEO content service focuses on providing you with high-quality, optimized content for your website, removing the task from your already full plate so you can focus on other aspects of your business. Along with SEO content writing, these companies may provide services such as:
- Site audits
- Keyword research
- Primary and secondary keyword/SEO keyphrase recommendations
- Topic research
- Competitive analysis
- On-page optimization
- Technical optimization
With the help of an SEO content writing service, you can expand your reach, grow your brand, and become a thought leader within your industry.
How Do SEO Services Improve Business?
Delegating your SEO content writing needs to an experienced service provides several significant benefits:
Improve Search Engine Rankings
When your target audience searches for information related to your business or the products/services you offer, they typically begin with an online search. Google and other search engines use algorithms that look at numerous factors to determine where you land on a search engine results page, including:
- Natural use of a primary keyword, supporting keywords, and semantically-related keywords
- A compelling meta description featuring the target SEO keyword or keyphrase
- Header tags
- Site speed
Working with an SEO content writing service, you gain access to experts who know how to implement the best SEO strategies to boost your ranking.
Increase Website Traffic
A higher ranking does more than increase your visibility in search results. According to research, the first three organic search results get more than half of all clicks. In other words, members of your target audience are also more likely to click through to your site.
Build Brand Awareness
Consistently publishing high-quality, informative content that’s relevant to your target audience is more likely to hold their attention and keep them coming back for more. Over time, this engagement builds awareness of — and trust in — your brand.
SEO content writing offers a unique opportunity to showcase your expertise. Professional SEO content writers can craft optimized content that ranks higher and establishes you as an authority within your industry. Establishing brand authority can lead to greater confidence in your business.
With optimized content, you appear before the people actively looking for information related to your business. It allows you to answer their questions, address their pain points, and build a relationship with them. That can help you generate more leads and, eventually, sales.
Questions to Ask When Choosing an SEO Content Writing Service
No two SEO content writing services are the same. Asking yourself the following questions can help ensure you find the best fit for your needs.
Is the Writing High Quality?
When researching your options, request samples. That way, you’ll be able to see first-hand the quality of the content an SEO content writing service provides. You’ll also get a better idea of the types of content they produce and if they’re a good fit for your business.
Do They Have Deep SEO Knowledge?
A deep understanding of SEO strategies and how to implement them is integral for driving results. An SEO content creation service should remain up-to-date on the latest SEO best practices and offer a range of SEO writing services to ensure they always deliver effective, high-quality content.
Do They Have Experienced Writers for Your Industry?
In-depth industry knowledge is essential for creating relevant content that resonates with your target audience. Look for a content creation service that features SEO content writers with experience in your particular industry or niche.
Can They Match the Tone and Voice of Your Business?
Your brand voice and tone (what you say and how you say it) help to form your brand identity and allow your target audience to distinguish you from your competitors. An SEO content writer needs to be able to match your tone and voice to maintain consistency and help build trust with your target audience.
Do They Have a Fast Turnaround Time?
Faster turnaround times ensure that you have access to high-quality content to post regularly, bolstering your SEO efforts and keeping you top of mind for your target audience.
Is the Pricing Reasonable and In Your Range?
You shouldn’t choose an SEO content writing service based on price alone, but you’ll want to keep cost in mind. Your service should be able to meet your needs and fit comfortably within your budget.
Do They Have a Strong Reputation for Success?
While you can learn a lot about an SEO content writing agency by perusing its website, you can learn even more by reading reviews. Seeing what past clients have to say about a particular service provides insight into the type of experience you can expect to have and if the service can help you achieve your SEO goals.
Create a Partnership With an SEO Content Writing Service
Are you looking to boost your search visibility, attract more website visitors, and increase your leads with high-quality content? Partnering with an SEO content writing service to help you create content is a good way to help you achieve these goals.
Let Anchor & Alpine and Compose.ly be your website and SEO content partner
Compose.ly has just launched an awesome free Content Workflow Audit for Anchor & Alpine clients. In this 30-minute meeting, they’ll walk through some best practices of content creation and offer recommendations on ways to find efficiencies.
Reach out to us if you’d like to know more about how Anchor & Alpine and Compose.ly can work for your next project.