Branding a city center for one of Utah’s oldest areas but newest towns
Millcreek Common is the central gathering spot and new city center for the residents of Millcreek and the surrounding area. We brought together historical influences with fresh clean lines to create the logo. The city is named after the mill work that was done when the Utah Mormon Pioneers settled the Salt Lake Valley.
We used the mill stone as our central element, typography that evokes old hand-painted signs we found when we poured through the Utah State Historical Archives, and modern type to pull everything together. We created an in-depth branding guide that includes tone of voice and logo alternates. We’re excited to see this brand application as the city center is built.