Collaboration on bespoke illustrations to lead a brand and web refresh.

Maxwell came to Anchor & Alpine for help with illustration, brand, and a web refresh. We worked with them to create fully custom illustrations—from concept sketch to character portrayal to final styling. We also helped them simplify the logo and update the colors, typography, and tone of voice for the website. The website refresh included a new WordPress template and a refresh of all the CSS on the site—delivering a website that feels new, but with minimal content changes or reworking.