A completely new name and a cheeky cheetah get CyberQP off to a great start
CyberQP approached Anchor & Alpine to undertake a full rebrand, including a new name and brand identity, as well as a web design and development overhaul, moving from Webflow to WordPress. We worked closely with the client and our partner Content Maven to restructure the site to be less about the company’s product names and more about the final solutions that people are searching for.
As part of the rebrand, we developed a comprehensive brand guide that included a key to differentiating cheetahs, leopards, and jaguars. One of the unique features of the new website was the cheeky cheetah that appeared at different zoom levels. We created a tiny animation of a running cheetah that appeared across the website’s footer, as well as a full cheetah illustration that appeared on some pages. We also created a close-up pattern of cheetah spots, adding to the website’s visual interest and unique branding.
The new website’s robust resource center made it a valuable asset for CyberQP’s customers, and the overall branding and design helped to set them apart from their competitors.