Amber Sawaya

The Captain & Principal Partner

“I’m dedicated to the intersection of human experience design and using data. I help make products more fun, meaningful, efficient, and delightful.”

Amber is a proven expert with 20+ years of experience in Human Experience Design (and it’s origin User Experience [UX]), Product Design, Design Leadership, and Operations. She was named to Utah Business’ 40 Under 40 list in 2019. She’s won multiple design awards, patents, and written several publications including a #1 Best Selling book.

Amber started the precurser to Anchor & Alpine, Sawaya Consulting, with Steve in 2007. They built dozens of websites until 2018 when she joined a long-time client at a Bay Area startup as EVP of UX & Product. She designed the applied machine learning product from the ground up and helped the company expand by 600% in the span of a year. She was a Keyman in the VC-funding by Gradient Ventures (the AI wing of Google Ventures) and an officer of the company. She built the UX and Product Design/Management disciplines while helping to secure multi-million dollar clients. 

In late 2019 as she was wondering “what’s next?” she had the opportunity to bring together Emerson Stone, Sawaya Consulting, and Coast to Coast Studio to form Anchor & Alpine. 

What gets you out of bed in the morning?

Curiosity, cats, decaf coffee, and 212 Fitness. 

Awards, Patents, Publications & Press

UX Patents

Provisional
(Inventor) Electronic creation, curation, approval, and delivery of health-related education content

US D886 846S1
(Inventor) Display screen or portion thereof with transitional graphical user interface

Provisional
(Inventor) Functional Training Mat

Additional Patents

These patents were awarded for the AI product I oversaw as EVP of UX & Product.

Hierarchical search folders for a document repository 
US10467257B2 Published 2019-11-05

Media Search Processing Using Partial Schemas
US20200285666A1 Published 2020-09-10

Linearized search of visual media
US10311112B2 Published 2019-06-04

Digital organization of printed documents according to extracted semantic information
US10769503B1 Published 2020-09-08

Systems and Methods of Building and Using an Image Catalog
US20190294629A1 Published 2019-09-26


Product User Interfaces

More than 18 Product UIs designed from the ground up as lead designer and product manager


Medium Publications

Finding Flow to do Deep Work
Medium

Getting Back on Track: A Guide for Job Seekers After Layoffs
Medium | Bootcamp

How to Make Your Design Business a Well-Oiled Machine
Medium | Modus.

Should Designers Learn to Code? No, but They Should Be Code Conversational
Medium | UX Collective

Strengthen Your Team with a Meaningful Core Value Exercise
Medium | The Startup

What Will the New Decade Bring Designers?
Medium | Modus


Awards

40 Under 40

40 Under 40 Awards Luncheon

Utah Business: Amber Sawaya Built A Career Around User Experience. Utah Business (blog). March 5, 2019.

40 Under 40. Utah Business, February 2019. Bicknell, Lindsay. Featured on page 62.

AIGA 100 Show: CyberQP

AIGA 100 Show: Boardable.com

Our clients at the AIGA award show.

AIGA 100 Show: Red Queen Book Arts Branding

AIGA 100 Show: Signs of Capitalism

AIGA 100 Show: Design Pulp

Silver Addy: The Life Cogbox Illustration

Silver Addy: Yule Injected Illustration

Silver Addy: Cogbox Promo Poster

Employee of the Year: Galileo Financial

IMCA Design Best of Show: WCF Holiday Posters

Speaking Engagements

Career Pathways: Agency, Freelance and In-House. Lecture, Ladies That UX Salt Lake City. Invited speaker. Organizer Maria Haynie. See the recording ›

How to Use UX & AI to Improve User Experience. Lecture, SLC|SEM monthly event, Salt Lake City, March 21, 2018. Invited speaker. Organizer: Malmborg, David.

How Amber Sawaya does UX and gets paid. Speech, Salt Lake City Graphic Designers Meetup, Work Hive, Salt Lake City, 29, 2018. Invited speaker. Organizer: J, Scott.

Speaking at Digital Marketing Collective (SEM SLC); Yeah, those are leather pants.

Best Seller

Building a Mobile App: The Client’s Guide, 3rd ed. Sawaya, Amber. Amazon, 2015. ⭐️ #1 Best Seller on Amazon.com. 

Available on Barnes & Noble or Amazon.


Startup Experience

8 Startups as early-stage employee or leadership team

4 Successful Exits

2 Involved in VC funding/Keyman


Press & Media Mentions

Meet Amber Sawaya. Canvas Rebel. Last modified August 21, 2023.

Marketers’ Next Moves as the “User Experience” Dies Down. Gier, Jamie. MarTech Series. Last modified July 7, 2022. Quoted expert opinion.

Hidden Gems: Meet Amber Sawaya of Anchor & Alpine. Voyage Utah. Last modified June 8, 2022. 

Who Should Have a Say in Customer Journey Mapping Programs? Brit, Phil. CMSWire. Last modified March 10, 2021. Quoted expert opinion.

Musings on Leaving My Consulting Firm to Join a New Company. Medium Publication: Becoming Human | Exploring Artificial Intelligence & What it Means to be Human. Sawaya, Amber. Last modified November 20, 2017. 

Sites We Like: Jeni’s Ice Cream and Bruges Waffles & Frites. Kerrigan, Sally. Adobe Typekit Blog. Last modified January 30, 2015. Media mention.

Time Off: How Small Business Owners Can Disconnect During Vacation. Sawaya, Amber. Bank of America. Accessed July 28, 2014. Quoted expert opinion.

How to “Disconnect” on Vacation—While Staying Connected. Women & Co (a service of Citigroup). Last modified July 23, 2014. Quoted expert opinion.

GDUSA 2012 Type Survey Sponsored by Veer. Kaye, Gordon. Graphic Design USA. Last modified December 13, 2012. Quoted expert opinion.

The New Ice Cream Social: Social Media in Your Personal & Business Life. Sawaya, Amber. Presentation, Junior League of Salt Lake City, March 2012.

Boart Longyear Launches Mobile App to Access Information on the Go. Dingus, Cody. Press release, March 5, 2012. Media mention.

Arts Council Launches New Website and Introduces New Logos. Ledgewood, Kevin. Press Release. Last modified July 6, 2011. Media mention.

Arts Council to Build Cultural Center Downtown. Johnson, Mari. The Crimson White. Last modified July 6, 2011. Media mention.

The New Ice Cream Social: Social Media in Your Personal & Business Life. Sawaya, Amber. Presentation, Mandate Press & Age Performance Community Event, July 18, 2009.

Meet the whole crew

Amber

Hello

Steve

Ahoy

Caroline

Caroline

Good day!

Amanda headshot

Amanda

Hey there!

Abigail headshot

Abigail

Salut!

joey profile pic

Joey

Hi!

Katie headshot

Katie

Greetings

Chase

What’s up?

Kristen Headshot

Kristen

Howdy!

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